With the evolution of the technology, every aspect of the life has got a new and improvised meaning. Never had the world seen such progress as with the advent of electronics and internet. The uses of Internet have connected the millions of people around the world. From WI-fi router to smartphone, one way or other, people do have access to the internet. Therefore, no wonder, the world of finance and marketing is not immune to changes and transformation occurring. One revolution was that of Industrial Revolution. This revolution can be deemed as Digital Revolution.
Among its many applications and usages, one of the aspects that have a gradual effect on the world of business and finance is Internet Marketing. Before delving into the details, Cody Emsky, expertise in Digital Marketing says that the term is known by multiple names such as online marketing, content marketing, website marketing and digital marketing. Contrary to the word ‘marketing’ which is an older concept, the word ‘internet marketing’ is a recent term. It had been around the technological dictionary for the past ten years only.
The total origin of the Concept
It all began with the introduction of the World Wide Web Tim Benes Lee. It leads to the subsequent creation of the HTTP, HTML, and URL. Optimizing it, in theyear 1995, Amazon launched e-commerce website bringing a new meaning to online marketing and selling.
For the past decade, the companies gradually recognized the utility of the internet. Earlier the organizations started the advertisements in the web world by putting up small one-liner advertisements or pop-ups. At that time, it was known as an advertisement on the internet. But the real stepping stone was the introduction of the Hotmail by Sabeer Bhatia in the year 1996. The Hotmail popularized the use of email. It led to the rise one of the different pillars of the digital marketing-promotional email. Cody Emsky says, since then, business organizations started direct correspondence with their client establishing Business to Consumer relationship chain.
The promotional email became an instant rage with the organizations globally which is very much in use even today. In 1998, the introduction of the Google as a browser led to the advent of keyword searching. The world saw the opening of the free searching by just using some specific words or phrases. A rivalry among the companies started to use as much as a keyword as possible to make their website at the top of the searched list. This utilization of the keyword or phrases to make the promotional; site a top searched one is called Search Engine Optimization (SEO).
The advent of social media like Facebook, Twitter, and Instagram, shifted the arena of the Internet Marketing to the new dimension. From the year 2005, over 600 million internet users have been using social media for sharing, commenting and liking the posts. The brand promoters started creating their own pages and profiles to promote them and generate buzz among the customer base. If the product gets clicked with the customer, then the users themselves share the posts and pages related to that brand making it an overnight accessible.
Thus this is all about the history of Internet Marketing.
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